Circular Economy and How We Fit

According to The Ellen MacArthur Foundation a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles you can find below together with what we do about each principle.

Design out waste and pollution

Wool in its glory is also made from Atmospheric carbon, which makes up to 50% of the weight of the wool regarding to Woolmark. Sheep graze the grass that is continuously absorbing carbon from the atmosphere and store it in the wool. Carbon is stored in the wool through its life cycle and then slowly released into the soil giving the soil beneficial nutrients for regeneration. Wool is also a renewable resource that is abundant in Ireland. Unfortunately wool in Ireland is largely unused and often buried or burned, which stands for a complete waste of a natural renewable resource. One of the benefits of wool is that it is also biodegradable compared to all other man-made synthetic materials. The conclusion is that when using wool to create our products & crafts, we are helping with carbon absorption, waste prevention and lowering pollution.

Keep products and materials in use

Wool is one of the most durable natural materials, besides Hemp fabrics. All our woollen crafts & products are expected to last for a very long time and can always be repurposed, reused or recycled. This makes our products stay longer in use and contribute less waste being thrown out.

Regenerate natural systems

There are so many different benefits of wool towards the regeneration of natural systems, we will mention some.
Wool takes 70% less water for its production than cotton. Wool is renewable and our Irish sheep have to be shorn once a year in order to live happy and healthy lives. Wool is collecting carbon absorbed by plants and releases carbon only when decomposing into the soil. Wool is 100% biodegradable and gives soil beneficial nutrients which makes it more fertile. Wool absorbs many air pollutants and does not release them making it a great air purifier. Other benefits you can find here together with all the sources.